Sony A7 III & FE 28-70mm F3.5-5.6 OSS

Sony A7 III & 28-70 front play


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Sony A7 III & FE 28-70mm F3.5-5.6 OSS
Pre-Order £2,199.00

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Full-Frame Mirrorless camera with 24.2MP high-resolution, 10fps continuous shooting, ultra-fast and precise AF performance and 4K HDR movie recording in a compact body

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.

Spectacular Full-frame Image Quality

The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop improvement in image quality. The camera also features a massive 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.

Speed to Capture Every Decisive Moment

The new α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shootingiv, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker function to allow the α7 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

High Quality 4K Video

The new α7 III is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma)[xv] picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

Significant Advances in AF Speed and Performance

The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2x the focusing speed in low-light condition and 2x the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

• Newly developed Full-Frame 24.2 MP Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing and 5-axis in-body image stabilisation
• 4D FOCUS system with 693 phase-detection AF points covering 93% of image area, with approx. 2x faster autofocus speed and tracking capability than A7M2
• Continuous Shooting at up to 10 fps with either Silent Shooting or Mechanical Shutter, with a large buffer up to 177 images in JPEG
• High Resolution 4K Movie Shooting with full pixel readout and no pixel binning from 6K oversampling. S-Log3 and HLG for HDR movie recording
• Professional operability with stamina up to 710 shots with a Z battery, dual media slot compatible with UHS-II SD card and USB 3.1 Type-C port


Specification Overview

Brand Sony
Model A7 III & FE 28-70mm
Condition New
EAN 4548736079748
Megapixels 24.2
Sony E Mount
3 inch
Full Frame
Still images: ISO 100-51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent(ISO numbers up ISO 102400 can be set as expanded ISO r
Continuous shooting: Hi+: max. 10 fps, Hi: max. 8 fps, Mid: max. 6fps, Lo: max. 3 fps 4
35mm full frame (35.6×23.8mm), Exmor R CMOS sensor
Lens FE 28-70mm F3.5-5.6 OSS
Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD memory card, SDHC memory card (UHS-I/II compliant), SDXC memory card (UHS-I/II compliant), microSD memory card, microSDHC memory card, microSDXC memory card
Battery NP-FZ100
Dimensions Approx. 126.9mm x 95.6mm x 73.7mm, Approx. 126.9mm x 95.6mm x 62.7mm (from grip to monitor)/Approx. 5 x 3 7/8 x 3 inches, Approx. 5 x 3 7/8 x 2 1/2 inches (from grip to monitor)
Weight Approx. 650 g / 1lb 7.0 oz (with battery and memory card included)
Bluetooth Wi-Fi
Still images: 1/8000 to 30 sec, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode),
Viewfinder 1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
Flash External flash required
Fast Hybrid AF (phase-detection AF/contrast-detection AF)1
AC Adaptor AC-UUE12, Accessory shoe cap, Body cap, Eyepiece cup, Micro USB cable, Rechargeable Battery NP-FZ100, Shoulder strap
E-Mount lenses
  • Half price Sigma MC-11 converter

    Purchase any Sony A7 or A9 series cameras and get a SIGMA Mount Converter MC-11 EF-E for half price.

    Simply add your chosen Sony Camera to your basket and you will be able to choose the half price MC-11 at checkout. CAT ID 165

    Offer Expires: 31-12-2018

  • FREE 3 Year Extended Guarantee

    Pre-Order the new Sony A7 III and receive a FREE Sony 3 year extended warranty. Simply add your Camera to the basket and the extended waranty will be added at checkout.

    Offer Expires: 30-04-2018

  • £100 Part-Exchange bonus

    Trade in your old equipment and receive an additional £100 Part Exchange Bonus. To find out how much your used items are worth please fill in a valuation request form. The £100 Part-Ex bonus will automatically be deducted at the checkout.

    For more information please email or call 01772 252 188.

    Offer Expires: 30-04-2018

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