Put yourself in the moment, as it happens, with the INSTAX SQUARE SQ40. Rotate the lens to Selfie mode, then flip the camera to frame yourself in the selfie mirror, and you're ready to capture the true you. Because let's face it, sometimes it's fun to be centre of attention.

It's all in the twist. Twist to turn on. Twist to enter Selfie mode. Twist to turn off. Nothing more complicated, nothing to stand in the way of capturing that shot before the moment passes. The INSTAX SQUARE SQ40 is wonderfully versatile, so it's always ready for all your creative endeavours.

See that? Beautifully exposed SQUARE prints, every time. Even the most discerning eye won't be able to fault the SQ40. Featuring automatic exposure, expressing your creativity couldn't be easier, just point and snap, and leave the SQUARE SQ40 to do the rest.

Designed with the boldest in mind, the INSTAX SQUARE SQ40's square silhouette and classic black finish goes with any look. In fact, with its textured and sophisticated finish, and all the feel of analogue photography, we may even be bold enough to say it'll enhance your unique style.