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The Team Behind Wilki: Lily Wan – Online Sales & Support

A team of two halves!

Following on from our interview with Graham Hudson, we thought we should catch up with his Online Sales & Support team-mate, Lily Wan.

 

Graham and Lily work tirelessly to run the hectic online side of the business, keeping customer enquiries, stock, orders and shipping running smoothly. And that’s no mean feat.

Lily joined Wilkinson Cameras just over a year ago, initially visiting stores (both at Preston and Liverpool stores) to gain first hand experience of the business. Previously working in a range of retail and hospitality businesses, Lily had also taken some time out to care for a family member.

Lily told us: ‘I really wanted to get back into retail and in particular an online retail role.’

‘After working for brands including Next and Asda, photography was a new sector for me, but I’ve always had a keen interest in taking pictures on my travels, so it was an exciting opportunity.

‘In terms of my own photography, I’d say I’m still a beginner, but in this job I get to learn about a vast range of equipment and accessories – including all the latest product launches and new cameras. So in a short space of time, I’ve gained lots of product knowledge, helping me to help our customers.

‘As Graham mentioned, times have certainly been interesting! I’ve experienced the retail madness that is ‘Black Friday’, the festive challenges of Christmas and the Boxing Day/New Year sales, and then of course the one that no one could have predicted…the Covid Pandemic.

‘Our single biggest challenge was when the stores had to close – and at the same time we saw a huge increase in photography related enquiries and sales. But as a team, Graham and I work really well together. Graham’s store background and extensive product knowledge, together with my experience of the IT & sales systems here, mean that we’ve managed to keep the wheels turning really well!

‘It took a lot of juggling of stock from stores to HQ – and currently back again now stores have reopened!

‘We also manage pretty much all communication with customers – by phone, via email, messenger or web chat – so days can certainly be hectic. One of the really nice things though, is that especially during the lockdown period, we’ve seen so many new photographers getting in touch – even taking up photography as a brand new hobby, which is great to see.

‘Now (at time of writing!) that schools are back and more people are back to work, things are ‘slightly’ getting back to normal – but we’re still seeing high levels of enquiries and sales.

‘We’ve also see a few unique and interesting trends – for example a resurgence in film sales!

‘One of the nicest things is all of the positive reviews from customers – it’s really good to know people appreciate your advice and are happy with our products and service.

‘Also, I’m a family type person and with Wilkinson being an independent business, we do treat each other as family – which I really like.’

 

Lily’s Own Photography

‘Personally, I shoot a lot on my iPhone, plus, I also have an Olympus PEN and an older Canon 550D DLSLR.

‘I really love that photography freezes a moment in time that we can keep forever. After a hectic week I love to go out walking and most of my pictures are of the surrounding landscape.

‘One of my other favourite subjects, who is a bit of a star on my Instagram feed is Gizmo, our rabbit! We’ve had him just over 6 years, he lives inside with us, but has full roam of the house and garden and he’ll be waiting for dinner when I get home today!’

What’s Next?

‘For me, photography is a hobby, alongside other things such as travel, walking, etc. I don’t want to miss the experience by always looking through a lens. Equally I love to look back on those pictures of moments in time – so it’s a balance.

‘I’d really love to visit Iceland, to explore the amazing landscape there and of course experience the northern lights.

‘Kit wise I can’t deny (being surrounded by all this amazing photography gear!!) that I’m not tempted on an upgrade. My wish-list would include a Sony A7C as it’s full frame but still compact – or a Fuji X-T4. A great camera but also super stylish looking too!

‘I’m definitely a digital girl – I won’t be following the trend back to film just yet. But never say never – we’ve had some of the most beautiful vintage cameras in our office!’

To see more of her photographs, check out Lily’s Instagram account @Tiger_Lilstar

 

Meet other members of the Wilki Team and keep checking back as we plan to introduce many more team members in the future too!

 

Head of Online Sales & B2B, Graham Hudson

Company Director, Alex Wilkinson

 

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