Olympus offer us a glimpse into the future.
There’s been a lot of speculation about Olympus’ future recently. We recently learned the OM-D camera and M.Zuiko lens side of the brand was to be sold to another company. The internet… in typical fashion… lost its mind and started speculating about the demise of the company! We were of course given a sneak peak into things way before the info went public and today Olympus have shared their future lens plans publicly.
The roadmap shows us that a new M.Zuiko 8-25mm F4 PRO lens is on the way (at some point) and a 150-400mm F4.5 with 1.25x teleconverter (winter) and we can even see some other exciting developments… 100-400mm anyone? Exciting stuff… keep your eyes peeled for future developments!
Below is a press release from Olympus themselves, discussing the future of their products
Olympus Innovation Update
Olympus is justifiably proud of its record of innovation. We looked at a few of these in our 100 Year anniversary last year and will take another look soon. Many were not taken seriously when they first came out but were then copied or attempted by others. They keep on coming and below are three announcements on exciting innovations coming now or in the near future that help explain why the Olympus range will not only continue but will grow.
New Lens Road Map
Below is the latest update to our lens roadmap, including a NEW 8-25mm F4.0 PRO and a telephoto macro lens. Further details on these will follow in due course. An already comprehensive range of lenses is set to grow over the coming months and years.
News on the upcoming M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens: this is set for delivery in the winter with exact dates to be confirmed.
News on firmware for the E-M1X
As a taster for what is to come, this winter will also see the first-ever Bird Intelligent Subject Detection AF as a firmware update for the E-M1X. Much anticipated as possible enhancement to the already very effective ISD capability, this will delight the many.
PRIME TIME VIEWING: OLYMPUS INTRODUCES OM-D WEBCAM BETA
Picture yourself on a normal video conference camera: not so alluring. Now imagine the same scene through an M.ZUIKO 25mm F1.2 prime lens, set to maximum aperture attached to a state of the art Olympus OM-D camera body and get ready for stardom. Keep your eyes open for the latest offers on OMD and prime lenses at www.enjoy.photo
In response to the rapidly expanding demand for high-quality web conferencing and streaming solutions, Olympus is pleased to offer a FREE value-add for many OM-D owners, a software solution to enhance webcam configurations. This beta software program transforms select Olympus OM-D interchangeable lens cameras into premium webcams for use with applications of video conferencing software packages. Experience high-quality video conferencing and livestream events simply by installing the software on a PC, and connecting a supported camera using your camera’s USB cable.
OM-D Webcam Beta software is compatible with five Olympus OM-D Models, the E-M1X, E-M1, E-M1 Mark II, E-M1 Mark III and the E-M5 Mark II, utilizing the USB cable provided with the camera at purchase.
OM-D Webcam Beta software is compatible with the Windows 10 (32 bit/64 bit) operating system environment and is easy to install. Simply download the installer from DL site, execute the .exe file and follow the instructions displayed. Once the software has been installed, connect any compatible OM-D camera to the PC utilizing the provided USB cable, turn the camera on, select the connection icon on the monitor, and turn the web conferencing application on and select “OM-D Webcam Beta” in the device settings menu in the application.
OM-D Webcam will be available for download and installation beginning July 2, 2020. It is available in the English and Japanese languages, only. Download link and installation procedures can be accessed at https://support.olympus-imaging.com/webcambeta/. Due to the pre-release nature of this beta software, it is not eligible for operational warranty or customer support.
Watch Olympus Guru, Lewis Speight demonstrate what it can do here @OlympusUK on Facebook.