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Sony Alpha 7R IV Mirrorless Camera Body

Sony A7R IV Mirrorless Camera Body play

  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body
  • Sony A7R IV Mirrorless Camera Body



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Sony Alpha 7R IV Mirrorless Camera Body

£400 Trade In Bonus find out more

Save 5% on Sony FE Lenses* find out more

Free 2 Year Warranty find out more

Summer Part-Ex Bonus – up to 20% extra! find out more

Half Price 4 Year Warranty find out more

Availability: In stock



Sony’s full-frame mirrorless A7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras and overpowering high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.


Key features

  • 61MP Full-Frame Exmor R BSI CMOS sensor
  • BIONZ X image processor
  • 567-Point phase-detection AF system
  • UHD 4K 30p video recording with HLG & S-Log3 Gammas
  • 5.76m-dot Tru-Finder OLED EVF
  • 3.0" tilting touchscreen LCD
  • Up to 10 fps burst shooting
  • ISO: 100-32000
  • 5-axis SteadyShot in-body image stabilisation
  • 240MP pixel shift multi shooting
  • Dual UHS-II SD slots

Incredible AutoFocus

Includes Sony Real-Time Tracking technology, winner of Best Photo Innovation in the TIPA Awards 2020.
Once locked on with a half-shutter press, Sony's Real-Time Tracking AF Technology tracks the subject wherever it moves within the frame.
With Real-time EyeAF (for humans and animals) the camera will automatically pick up and lock onto the eye of the subject, when visible in the shot. It's speed and accuracy helped it to be awarded with the Best Photo Innovation certification at the 2020 TIPA (Technical Image Press Association) World Awards 2020.

61.0-megapixel full-frame sensor

61.0-megapixel full-frame Exmor R CMOS sensor combined with BIONZ X imaging engine delivers unprecedented resolution, fine gradation, and low noise to open entirely new dimensions of detail just as pro photographers expect. The A7R IV captures the mood of each scene and the texture of aimed subjects.

15-stop dynamic range

The latest BIONZ X image processing engine works in tandem with front-end LSI to maximise high-resolution sensor performance while achieving up to 15-stop dynamic range at low ISO sensitivity.

Useful 26.2MP with APS-C cropping

Thanks to extraordinary image resolution, you can still maintain remarkable high-resolution images as approximately 26.2 megapixels even after cropping a full-frame image down into APS-C size. This means the A7R IV can help you proactively utilise 61.0-megapixel full-frame shooting, for example, in bird photography that tends to require cropping editing to magnify captured images.

 Real-time AF

Real-time Eye AF represents the evolution of portrait shooting. This AI-aided technology provides immediate, accurate eye detection and tracking for crisp, clear focus on the subject’s face, even when capturing a fast-moving model in a photo session. The photographer can concentrate on composition — for smoother workflow that counts with pros.

4K movie recording 

Full frame and Super 35 formats can be selected for 4K movie recording. Super 35mm mode can condense approx. 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160), resulting in high-detail 4K with minimal moiré and jaggies. In either mode, the advanced image processing system delivers more accurate skin tones as well as smoother highlight gradations.

Dual card slots

Both SLOT 1 and SLOT 2 are compatible with UHS-I and UHS-II for fast mass-volume data writing. The A7R IV can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.

Silent shooting

Silent shooting not only provides a useful advantage in venues where quiet is required but avoids vibration that can cause camera-shake blur. Vibration-free shutter maximises extremely high A7R IV resolution for crisp clear images.

5-axis in-body image stabilisation

The in-body 5-axis image stabiliser algorithm is optimised to maximise high-resolution 61.0-megapixel image sensor performance. This fully supports your handheld shooting for reliability as effective as 5.5-stop higher shutter speed.


Specification Overview

Brand Sony
Model alpha A7R IV
Condition New
EAN 4548736108332
Megapixels 61
Sony FE Mount
3 inch
Full Frame
10 fps
61 MP Exmor R CMOS sensor
Lens -
Battery NP-FZ100 (supplied)
Dimensions 77.5 x 96.4 x 128.9 mm
Weight 665 g
30 sec. - 1/8000
Viewfinder 5.76 million dot UXGA OLED, approx. 100% coverage
567-Point Phase-Detection AF System
Sony Alpha a7R IV Body, NP-FZ100 Rechargeable Battery, BC-QZ1 Battery Charger, ALC-B1EM Body Cap, Cable Protector, Shoulder Strap, Accessory Shoe Cap, Eyepiece Cup, USB Type-C Cable
FE Mount lenses
  • £400 Trade In Bonus

    Part-ex your old camera* and we'll add £400 to the value when you buy this Sony camera.

    Whatever your old camera* is worth, we'll add £400. So if your old camera is worth £100, we'll give you £500 in part-ex value!

    *for this promotion we can only accept working, interchangeable lens cameras in part-exchange in order to qualify for the bonus.

    Simply fill in a valuation request form to find out the value of your old equipment. Please make sure to include the name of this new camera so we can be sure to add on the Part-Ex Bonus.

    Any other offers listed are also valid too!

    Offer Expires: 21-04-2021

  • Save 5% on Sony FE Lenses*

    Save 5% on Sony FE Lenses *when purchased with this camera. The following lenses are excluded from this promotion:

    • Sony FE 24-70mm F4 ZA Carl Zeiss Vario Tessar T* Lens
    • Sony FE 24mm f/1.4 GM Lens
    • Sony FE 85mm f/1.4 GM Lens
    • Sony FE 24-70mm f/2.8 GM Lens
    • Sony FE 35mm F1.8 Lens
    • Sony FE 55mm F1.8 ZA Carl Zeiss Sonnar T* Lens
    • Sony FE 70-200mm f/4 G OSS Lens
    • Sony FE 85mm f/1.8 Lens
    • Sony FE 16-35mm F4 ZA OSS Vario Tessar T* Lens

    The discount will be added automatically at checkout when both items are in your basket.

    Offer Expires: 31-03-2022

  • Free 2 Year Warranty

    Free 2 Year CoverPlus Warranty with new compact cameras* over £200 and new interchangeable lens cameras* and lenses*.

    The free warranty will be added to your basket automatically. Find out more about CoverPlus warranty at

    *Excludes Sigma, Tamron and Panasonic Lumix G/S (these brands have their own free extended warranty promotions), action/waterproof cameras, instant film/print cameras, Hasselblad or pre-owned equipment.

    Offer Expires: 30-09-2021

  • Summer Part-Ex Bonus – up to 20% extra!

    For a limited time this summer, we're giving up to 20% EXTRA for your old equipment, when you part-ex against new.
    The more you spend on new, the more you get for your old!

    • Buy new hardware priced £500-£999 and we'll give you the value of your old items, plus an extra 10%.
    • Buy new hardware priced £1000-£2499 and we'll give you the value of your old items, plus an extra 15%.
    • Buy new hardware priced over £2499 and we'll give you the value of your old items, plus an extra 20%!

    Get a quote online (make sure you tell us what you're looking to buy!) or call into your local store.

    Want to find out more about Part-Ex? Read the FAQ.

    Any other current promotions valid, where applicable.
    We will consider part-exchanges against all purchases, but the Summer Part-Ex Bonus promotion or up to 20% more for your part-exchange is only valid when you buy new (not Pre-Owned) cameras, lenses, camcorders, binoculars and spotting scopes. Summer Part-Ex Bonus is not applicable to accessories including tripods, bags, graphics tablets, telescopes and camera accessories including battery grips, extension tubes, cables, memory cards, etc. This list is not exhaustive and represents examples of excluded categories, please refer to the included items.

    Offer Expires: 31-08-2021

  • Half Price 4 Year Warranty

    Extend your free 2 year CoverPlus Warranty to 4 years for just £40. That's half the normal price!

    To take advantage of this offer, you'll need to make sure you add the 4 Year CoverPlus Warranty to your basket. The discount will be applied at the checkout.

    Find out more about CoverPlus warranty at

    *Offer only valid on items with this promotional message showing. Please ensure you use the link above to add the correct CoverPlus Warranty for this product to your basket.

    Offer Expires: 30-09-2021

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