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Sony Alpha 7 IV & FE 28-70mm F3.5-5.6 Full-Frame Mirrorless Camera Body with Lens

Sony Alpha 7 IV & FE 28-70mm F3.5-5.6 Full-Frame Mirrorless Camera Body with Lens play

  • Sony Alpha 7 IV & FE 28-70mm F3.5-5.6 Full-Frame Mirrorless Camera Body with Lens
  • Sony Alpha 7 IV & FE 28-70mm F3.5-5.6 Full-Frame Mirrorless Camera Body with Lens
  • Sony Alpha 7 IV & FE 28-70mm F3.5-5.6 Full-Frame Mirrorless Camera Body with Lens
  • Sony Alpha 7 IV Full-Frame Mirrorless Camera lifestyle in mans hands
  • Sony Alpha 7 IV Full-Frame Mirrorless Camera sample image
  • Sony Alpha 7 IV Full-Frame Mirrorless Camera sample image


  • Sony Alpha 7R IV A Mirrorless Camera Body

    Sony’s full-frame mirrorless A7R IV A reveals ever more overwhelming photographic vision, with expressive prowess ...


    Availability: In stock


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Sony Alpha 7 IV & FE 28-70mm F3.5-5.6 Full-Frame Mirrorless Camera Body with Lens

Save £200 on selected Sony lenses find out more

Save 10% on a ProMaster Filter find out more

Claim £100 cashback on selected lenses find out more

Save 5% on Sony FE Lenses* find out more

Availability: In stock


Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals. Includes the Sony FE 28-70mm F3.5-5.6 all-round kit lens.

Key Features:

  • Includes Sony FE 28-70mm F3.5-5.6 kit lens
  • 33MP Exmor R CMOS sensor
  • Real-time tracking autofocus and EyeAF (animal, human and bird)
  • Shoot at up to 10 fps
  • 5-axis in-body stabilisation
  • 4K 60p video with 4:2:2 10 bit and S-LOG 3
  • Real time video AF
  • Live-streaming
  • Full-frame camera
  • 3" vari-angle touch screen monitor
  • FZ100 Battery for compatibility across the Sony range


Breathtaking Image Quality

The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.


Best Autofocus Yet

Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.


Unique Shooting Experience

With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.


Video Content Creation at its Best

Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.


Your Content, Always Connected

The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.


The Best Sony Experience

Choose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.


Specification Overview

Brand Sony
Condition New
EAN 4548736133785
Megapixels 30.4
Sony E Mount
3 inch
Full Frame
Still images: ISO 100-51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.)
Hi+: 10 fps, Hi: 8 fps, Mid: 6 fps, Lo: 3 fps
35mm full frame (35.6×23.8mm), Exmor R CMOS sensor
SD, SDHC (UHS-I/II compliant), SDXC (UHS-I/II compliant) and CFexpress Type A
Battery NP-FZ100
Dimensions (body only) Approx. 131.3 mm x 96.4 mm x 79.8 mm, Approx. 131.3 mm x 96.4 mm x 69.7 mm (FROM GRIP TO MONITOR)
Weight (body only) Approx. 658 g / (with battery and memory card included)
Bluetooth Wi-Fi Live streaming
Still images: 1/8000 to 30 s, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/50 in AUTO mode (up to 1/25 in Auto slow shutter mode)
Viewfinder 1.3 cm (0.5 type) electronic viewfinder (Quad-VGA OLED)
Flash External flash required
Fast Hybrid AF (phase-detection AF / contrast-detection AF)
Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2), Lens hood, Lens cap, Lens rear cap
E-Mount lenses
  • Save £200 on selected Sony lenses

    Save £200 on selected lenses when bought with any new Sony A7C, Sony A7 III and A7R series cameras.

    Offer valid any of the following Sony Lenses when bought in the same transaction as any new Alpha 7C, Alpha 7 III or Aplha 7R series camera. Discount is applicable to ONE lens per camera body only.

    The camera and lens (only one lens eligible for discount) must be bought in the same transaction. The discount will be applied automatically. You will be given the option to add a lens to your order at the checkout.

    Offer Expires: 31-03-2023

  • Save 10% on a ProMaster Filter

    Choose any ProMaster filter, whether UV, Variable ND or Circular Polariser, and save 10% when bought with this product.

    ProMaster is a worldwide brand of quality photography and video accessories. They are committed to creating quality products to suit all of your needs. You will only find these stocked in independent retailers and exclusively to Wilkinson Cameras in the UK.

    It's probably the widest range of photo accessories from one brand, from bags, to lighting, tripods to backdrops, lens adaptors to media cards and many more in between!

    All ProMaster products offer a no-quibble 30 day return policy, so if you're not satisfied in any way, simply return it for a full refund (postage costs will not be refunded and return postage costs are your responsibility) or an exchange.

    All ProMaster items include a 1 year unconditional warranty. If your item develops a fault within 1 year of purchase, under normal use, we will simply swap it for a brand new replacement for you.

    The ProMaster no-quibble return and unconditional warranty should help you to love ProMaster as much as we do. Try a ProMaster accessory today and see for yourself.

    Offer Expires: 30-09-2022

  • Claim £100 cashback on selected lenses

    Welcome to Alpha. Sony are giving you £100 off your next 3 lenses! Buy an eligible Sony Camera, register your camera on My Sony and then claim £100 cashback on your next 3 qualifying lens purchases.

    Full information including qualifying cameras, lenses and detailed information on how to claim available on the Sony Alpha Lens Cashback blog page.

    Find out more

    Offer Expires: 31-03-2023

  • Save 5% on Sony FE Lenses*

    Save 5% on Sony FE Lenses when purchased with this camera.

    The discount will be added automatically at checkout when both items are in your basket.

    Offer Expires: 31-03-2023

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