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Hasselblad is one of the world’s most renowned camera brands and one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon
The Hasselblad X system allows highly compact, portable medium format photography, combining uncompromising image quality, precision mechanics, and ergonomic design. The launch of the X System began with the world's first digital compact mirrorless medium format camera in 2016 and continues to excel with the latest X series cameras and lenses.
